Fixx Nutrition official partner of Canberra Times Marathon Festival 2022
Share
Queensland headquartered nutrition and wellness company Fixx Nutrition is proud to be partnering with this weekend’s Canberra Times Marathon Festival 2022 as its official nutrition partner.
Founded in 2017 by passionate athletes Michelle and Jan Buchegger, Fixx Nutrition provides a healthy, natural alternative to sugar-laden energy drinks for people seeking to rehydrate, prevent and relieve cramping during exercise activities.
Both founders are passionate athletes committed to ensuring that their product range is derived from all-natural, ethically sourced, and Australian-made products.
Fixx Nutrition’s signature CrampFix product range, a scientifically designed formulation inspired by an age-old cure for cramps – pickle juice, is fast becoming a category leader in its field, within Australia and around the world.
According to Fixx Nutrition co-founder Jan Buchegger, partnering with one of the country’s leading running festivals is exciting on both a personal and professional level.
“As passionate amateur athletes, we are excited to see partner with one of the country’s major running festivals the Canberra Times Marathon Festival 2022,” Mr Buchegger said.
“Our FIXX Nutrition Fuel X product has been specifically formulated with the right blend of electrolytes and the right quantity and type of carbohydrates to keep runners energised and well hydrated. Importantly, all of our products are produced in Australia using natural ingredients – providing both the amateur and professional athlete surety around the provenance and nature of what they are ingesting.”
Prior to starting Fixx Nutrition, Jan and Michelle ran food manufacturer and supplier Fehlbergs Fine Foods, before they sold it to Australian food giant Riviana.
While running this business, they discovered the demand for pickle juice from athletes seeking cramp relief and used this insight to found Fixx Nutrition, with a core focus on using natural ingredients to create world-leading sports and dietary supplements.
In the past 12 months, it announced an Australia-wide distribution deal for its products with Woolworths Supermarkets, bringing its retail presence to over 1,000 stores nationally, and on top of its partnership with this weekend’s Canberra Tomes Marathon Festival it is also becoming the official sports nutrition partner for one of Australia’s largest marathons, the 2022 Village Roadshow Theme Parks Gold Coast Marathon.
For Jan, the company’s focus is now on capitalising on the growing interest in their product range, particularly CrampFix – a product firmly in the global spotlight as more athletes use pickle juice formulations to relieve cramping.
“What is happening is growing awareness that our product formulations present as a healthy, natural alternative to sugar-laden energy drinks for people seeking to rehydrate, prevent and relieve cramping during exercise activities,” said Mr Buchegger.
“We see our products and ability to leverage off the Gold Coast brand as a health-conscious location as a major selling point particularly in the US market, and we are now focusing on expansion into the College athletics and professional sports in the world’s largest consumer market.”
Original content from Get The Word Out. Note: Content has been edited for style and length.
Nina Alvarez is a Content Producer for Healthcare Channel. Her interests include writing, particularly about the healthcare sector and the many ways it can improve to further benefit people from all walks of life.
