Leading Australian-headquartered and made sports nutrition brand Fixx Nutrition, is expanding its national reach after signing a distribution partnership with one of the country’s largest bicycle retailers 99 Bikes.
For Fixx Nutrition Co-founder Michelle Buchegger, this partnership caps off an incredible year of commercial and brand growth for the company as it seeks to support the athletes and events it is passionate about.
“Our retail partnership with 99 Bikes will see us supplied across their main stores and eCommerce platform Australia-wide and is a testament to the growing customer demand for all-natural functional nutritional products,” Buchegger said.
“It is an incredible way to cap off a 24-month period that has seen us achieve growth via our eCommerce store while signing significant physical retail deals with market leaders like Woolworths.
“For us, as passionate amateur athletes, one of the most exciting elements about our commercial growth is that it gives us the ability to support major sporting events (incl. the 2022 Village Roadshow Theme Parks Gold Coast Marathon, The 2022 Canberra Times Marathon, and the Ultra-Trail Australia race by UTMB) allowing us to give back to the sports community that we love,” Buchegger added.
99 Bikes will sell Fixx Nutrition’s CrampFix® and Fuel X product ranges nationally. CrampFix® is their signature product which offers very fast relief from muscle cramps. Originally developed for professional rugby players, CrampFix® is sold in 1000+ retailers in Australia and is exported to 15 countries.
Fuel X is their fast-growing product range that prevents dehydration by replenishing vital electrolytes and keeping athletes energised with the right amount of carbohydrates to prevent cramping.
According to Michelle, Fixx Nutrition’s commitment to providing all-natural, Australian-manufactured products is the most vital ingredient to the company’s ongoing growth.
“For both Jan – husband and fellow Fixx Nutrition Co-founder, Jan Buchegger – and I, it’s incredible to work with partners like 99 Bikes that are as passionate as we are about supporting their customers achieving their physical goals,” said Buchegger.
“We truly love working with partners passionate about improving people’s well-being through sports. We are also looking forward to continuing to educate people about the benefits of the all-natural Fixx range and provide people with more choices with what they put into their bodies when it comes to supplements.”
“We love working with people who share our passion for improving community well-being through a healthy lifestyle. We look forward to further strengthening our partnership with 99 Bikes as we seek to provide people with more and more choices when it comes to all-natural, highly effective sports nutrition products.”
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