The healthcare commerce market in Australia is huge, projected to reach AUD $1,08 million by 2028. Consumers are increasingly investing in healthcare products and services: they expect access to these through various digital channels, as well as credible and trustworthy user experiences that build loyalty.
Additionally, consumers demand convenience, seek access to healthcare services from home, avoid waiting rooms, and have medications delivered. To meet these demands, there is a pressing need to digitise the end-to-end consumer healthcare journey.
However, the healthcare sector faces unique challenges in fully embracing digital commerce and lags behind other industries. Built on legacy systems, healthcare organisations are struggling to integrate and adopt new technologies. This is greatly impacting the ability to meet the growing customer demand.
At the same time, the complexity of handling protected health information (PHI) and stringent compliance requirements are also hindering the sector’s digital transformation. With health service providers the top sector in noticing data breaches, there is an urgent need for patient privacy and greater compliance in the industry, otherwise they risk significant financial and reputational damage.
The question then arises: how can healthcare organisations navigate these challenges and capitalise on the opportunities in digital commerce?
Composable technology offers a promising solution, positioning healthcare organisations to meet the omnichannel demands of their customers at scale. This innovative approach allows for the integration of new channels as soon as they arise, unlike traditional and monolithic systems that are rigid and often cumbersome to adapt.
Using composable technology allows healthcare organisations, like Dr Reddy’s, to quickly introduce new services, apps, or features without overhauling their entire digital infrastructure. For example, if a healthcare organisation wants to add a telehealth service or an AI-driven symptom checker, composable technology allows these to be integrated seamlessly into the existing system.
The benefits extend beyond just adding new features; composable technology also allows for better personalisation of services. By leveraging individual components tailored to specific patient needs, healthcare providers can create highly customised patient journeys. This can lead to improved patient satisfaction and loyalty, as the services provided are more aligned with patient expectations.
Selecting the right partner is also critical in this journey. A trusted partner can help healthcare organisations overcome compliance challenges and ensure health-grade security. This enables organisations to seize new opportunities while upholding the utmost data security standards.
Ultimately, composable technology is built for the future, empowering healthcare organisations to quickly adapt to changing market conditions and consumer expectations. By leveraging this technology, healthcare providers can enhance their digital capabilities, streamline operations, and improve patient outcomes.
Nina Jonker-Voelker has a diverse work experience spanning various industries. Nina is currently working at commercetools as the VP Sales APAC.
