Fiona Hawes author

Fiona is a results-driven Marketing and Communications professional with 20 years of experience leading high-performing teams in the not-for-profit sector and professional sports organisations. Adept at developing and executing marketing strategies that drive engagement across all platforms and generate conversions. A strategic and innovative leader, passionate about boosting brand awareness, achieving performance objectives, and guiding others to achieve their career goals. Fiona's background spans the not-for-profit and sports sectors, with significant roles such as National Marketing and Communications Manager at AFL SportsReady, a not-for-profit organisation dedicated to helping young people kickstart their careers through traineeships and educational opportunities. Earlier in her career, Fiona held various positions in the sports industry, including Head of Brand, Events, and Merchandise at the South Sydney Rabbitohs (NRL) and Marketing and Match Operations Manager at Melbourne Victory Football Club. Fiona is committed to empowering young people by providing them with the resources, support, and guidance needed to find rewarding and meaningful career pathways. Through her extensive experience and dedication, she strives to inspire and assist the next generation in achieving their professional aspirations.