Bob Holland is 75 years old, he lost his wife to a very rare and fatal brain disease in February 2022, after 52 years of marriage. He cared for her personally in their home for her final two years, after she was given as little as 4 months to live. In the 12 months since, Bob has seen the plight of older people in a new light and has devoted the rest of his life to trying to improve the quality of life of older people, many of whom now have little to live for. He is now on a quest to fulfil that commitment and is hoping that people, at all levels, will view what he is trying to do in the right light and wherever possible, help fan the flame by encouraging conversations that will bring about better outcomes for those battling old age and all its challenges.