Group Homes Australia has officially rebranded as Videri Australia, marking a strategic evolution in the organisation’s mission to transform dementia care. The new name—Latin for “to be seen”—underscores the provider’s commitment to personalised, dignified care for people living with dementia.
As dementia diagnoses in Australia surpass 433,300 and are projected to double by 2054, Videri Australia is positioning itself as a national leader in shifting away from institutional care toward smaller, community-integrated homes.
“Videri means ‘to be seen’,” said Leah Gabolinscy, Chief Executive Officer. “Our approach goes beyond meeting basic needs; we take time to step into each person’s life story to explore what brings them purpose and meaning. Our homes are designed to be places of connection and belonging.”
Founded in 2011 by Tamar Krebs, the organisation is known for its small household care model, which supports 6–10 residents per home in familiar, authentic settings. The model aligns with the National Aged Care Design Principles and was endorsed by the Royal Commission into Aged Care as providing better health outcomes through personalised environments.
“Finding the right home for a family member with dementia can be daunting,” Gabolinscy said. “We offer an alternative model of dementia care, with authentic home settings integrated into the community. We believe this leads the way in redefining dementia care in Australia.”
Videri’s homes allow residents to follow their own routines and be involved in daily life, with support from trained team members available 24/7. The organisation sees its approach as a practical solution to the challenges facing traditional residential aged care, where over half of residents live with dementia.
The rebrand is part of a broader strategy to expand Videri’s reach through deeper engagement with government and aged care industry stakeholders. The goal is to make the model accessible to more Australians, especially as demand for tailored dementia care grows.
“Our aim is to enable more Australians living with dementia to enjoy the comfort and familiarity of living in a real home, even as their care needs change,” Gabolinscy said.
Krebs, who continues to lead care innovation at Videri, said the updated identity is both a reaffirmation of the organisation’s founding vision and a platform for national impact.
Ritchelle is a Content Producer for Healthcare Channel, Australia’s premier resource of information for healthcare.
